Our Story
In an age of constant upgrades and planned obsolescence, we asked a simple question: What if we could create something truly built to last a lifetime?
The answer began not in a traditional Swiss workshop, but in the buzzing manufacturing heart of Guangzhou, China. As a German watch enthusiast and an industry insider running my own procurement company here for years, I gained a unique perspective. I saw firsthand that much of the world's finest watch components, even those destined for the biggest luxury brands, are now sourced from this region.
This direct access to top-tier manufacturing, combined with my lifelong passion for German engineering and horology, sparked an idea. After years of navigating the Chinese supply chain and understanding the true cost of quality, I realized I could cut out the middlemen and build my own brand focused on exceptional value.
Leitzeit was born from this realization. It is a German-rooted watch microbrand with its operational heart in Guangzhou. It’s more than a company; it’s a commitment to crafting watches with a soul, built to be passed down, not thrown away. Our watches are a counterpoint to disposable culture, blending meticulous German design standards with the world's most dynamic watch manufacturing landscape. They are a true reflection of my own journey.
Our Philosophy
At the heart of every Leitzeit timepiece are the principles that define our purpose.
The Art of Longevity We believe a watch should be a companion for a lifetime, a cherished family heirloom. This is why we obsess over durability. Every material, from the case to the crystal, is selected and engineered to withstand the test of time. A Leitzeit watch isn't just an accessory for today; it is built with the unyielding quality required to tell a story across generations.
The Pursuit of Timelessness We believe true design doesn't shout; it whispers. Our aesthetic is a deliberate balance of classic lines and contemporary form, creating a watch that is both distinct and universally appealing. We are committed to a design philosophy that transcends trends, resulting in a timepiece that will remain as elegant and relevant decades from now as it is today.
Innovation in Tradition Our innovation isn't in adding a new screen, but in perfecting a centuries-old craft. We begin with the unchanging soul of every Leitzeit timepiece: a classic mechanical movement built on centuries of horological mastery. We honor this tradition, while continuously innovating in the selection of modern materials and the exploration of new forms and silhouettes. We break away from the predictable, creating a watch that is a testament to modern artistry.
A global Brand
Leitzeit is a brand born from a fascinating cultural and geographic fusion. With deep German roots that instill a commitment to precision, efficiency, and uncompromising quality, our brand's operational heart is firmly planted in Guangzhou, China. This unique duality is not just a logistical choice; it's the very core of our brand philosophy.
We wholeheartedly embrace the reality of a globalized world and see the seamless fusion of cultures as a powerful engine for innovation. For us, the collaboration between German design and engineering principles and the dynamic, scalable manufacturing and supply chain capabilities of our Guangzhou headquarters creates an ideal synergy. This strategic positioning allows us to maintain a relentless focus on high standards while remaining agile and responsive to the evolving needs of a worldwide market.
We foster a global community.
Global supply chains are here and we all know it.
Discover what innovation
looks like !
We want to go a new and innovative way of watch design. Traditional designs are everywhere and not particularly enduring - we are out for something new.